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Total number of visitors for the month analysed:  4,238

Average time spent on the site:  6 minutes (more than 2x the national average)

Visitors interested in product line #1:
382 visitors downloaded 1,686 pdf catalog pages.

Cost savings: $ 3,105.66

This shows how cost savings can really add up for a Web site.  For example, had  each visitor requested a catalog be mailed to them instead, it would have cost $ 3,105.66 in hard costs alone, plus personnel time to address, weigh, apply postage and mail.   Detail: It cost $5.50 to print each catalog, $ .10 for the envelope and $2.53 to mail first class, or $8.13 each plus personnel time.  An additional benefit is the ability to see, using a site analysis program, what Web site visitors interests are in term of specific products.

Visitors interested in product line #2:
134 visitors downloaded information specific to product line #2:

Cost savings: $ 336.34

Had  each visitor requested a catalog be mailed to them instead, it would have cost $ 336.34 in hard costs alone, plus personnel time to address, weigh, apply postage and mail.   Detail: It cost $1.42 to print each catalog, $ .10 for the envelope and $.99 to mail first class, or $2.51 each plus personnel time.

Total Cost Savings for just two product lines for one month:  $ 3,442

Other Web site benefits:

 - Staff  time Savings

    • Prior to having specific product information and parts drawings available on the Web site, the staff used to copy, attach a cover letter and fax parts drawings in response to customer requests.  Estimates range from about 80 to 90% less time spent on faxing drawings than before the Web site. 
       
  • - Significantly Reduced Time to Quote
    • RFQ's are now coming in for specific part numbers instead of first sending a catalog out and then, maybe, getting an RFQ back
                • - Increased International Business 
    • International requests for quotes have risen dramatically in the Connector area alone ("From one international contact two years ago to a drawer full today."
    • - Sales Rep and Distributor Support
    • Sales Rep and Stocking Distributor information are consistently in the top 25 "most downloaded files" category
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A service of CommCraft
10461 Scenic Blvd. - Cupertino, CA 95014
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Copyright 2002, Sam Grinels, dba CommCraft. Important Legal Information.
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